Great results for cut roses with OptiBoost
With OptiBoost for cut flowers a Swedish grocery store managed to increase sales with 15% and reduce wastage with 25%.
A couple of weeks ago we could share the first results from the commercial evaluation alongside Dagab in 100 supermarket stores in Sweden, and the wholesaler APH.
Now the final results are in…and it’s even better!
Since mid-July Dagab has been selling OptiBoost treated roses in 100 stores across Sweden. The evaluation has been formed as blind tests, meaning that neither the store nor the consumer knows which stores are selling OptiBoost-roses and which stores are selling untreated. The purpose was to genuinely understand the impact in terms of sales and wastage.
These results further confirm that the technology works well and leads to interesting benefits for supermarkets. The consumers didn’t know that the vase life would be better as well, but visually – they do notice that the flowers look better in the shops, as the colors are more intense and the flowers open more evenly.
The commercial evaluation of OptiBoost treatment of roses with the supermarket chain is now completed. After 16 weeks it confirms 36% higher sales and reduced wastage by half in the 100 stores included in the evaluation.
The end result shows that sales have been strong in all stores, but the stores that have sold OptiBoost roses have increased their sales by 36% more than the comparative stores. We also see a significant reduction in wastage due to the roses lasting longer, in total, the waste could be cut by half.
Prioritizing sustainability doesn’t have to be a cost, rather it is a great selling point that leads to higher customer satisfaction. With OptiBoost our goal is to make the flower industry more sustainable, from transportation to waste and energy savings.
With OptiBoost for cut flowers a Swedish grocery store managed to increase sales with 15% and reduce wastage with 25%.
Metodo OptiBoost: approfondimenti da Katarzyna Dymek Katarzyna "Kasia" Dymek è una delle grandi menti dietro il metodo OptiBoost per il trattamento di fiori recisi e talee.
OptiCepts executive chairman Ulf Hagman is interviewed on the benefits with OptiBoost for cut flowers for the flower industry
OptiCept offre soluzioni innovative per le industrie alimentari e vegetali per migliorare la qualità, le prestazioni e ridurre gli sprechi.
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