OptiCept to launch independent sustainability testing for cut flowers
OptiCept will launch independent sustainability testing in the UK for cut flowers in September.
The waste of cut flowers is both a huge sustainability issue as well as an economical one. The OptiBoost technology has proven to be a solution and has proven results within retail.
Cut flowers are an appreciated product around the globe. It is a large market worth around $55 billion, USD a year.
But behind many of the beautiful bouquets lies a significant environmental impact.
Transportation, often by air and onwards by truck, the use of pesticides, energy, and water usage – this sum’s up to quite an impact.
A lot of resources are used to bring the cut flowers from the grower to the consumer…IF they reach the consumer.
Somewhere between 30-50 billion cut flowers worldwide are produced each year. An estimated 15-25% of this is wasted. Flowers that never reach the end consumer but are simply discarded.
A huge footprint and all for nothing. The consequences are several, from a sustainability perspective, a big problem is created in terms of waste management. Economically, waste management is also a concern with costs related to handling. But perhaps above all the wastage is lost revenue for retailers and stores.
So how do we make the flower industry more sustainable? New technology is one way forward.
Il OptiBoost technology was developed to tackle these issues.OptiBoost is based on Vacuum Infusion (VI). It is a technique with which external liquids can be introduced into porous structures such as plant tissue. By exposing the flowers to a vacuum we “boost” them with a nano-based nutrient solution.
In 2021 we’ve launched a pilot test in collaboration with the wholesaler APH with one of Sweden’s largest retailers. During a 16-week trial throughout 100 supermarkets in Sweden, great results were achieved with OptiBoost-treated roses.
The final results were quite amazing:
increase of 36% in sales
waste was reduced by 50%.
The Pilot with Dagab e Axfood Group led to a long-term partnership and the ambition to boost all of their cut flowers in the long run.
Another example is ICA Toppen Höllviken, one of Sweden’s most prominent grocery stores and supermarkets. In mid-April 2021, they decided to try selling OptiBoost-treated roses.
The results:
We are happy to explore the options for your business. Connect with us today and let’s find out what impact OptiBoost will have on your sales of cut flowers and on your waste. Fill out the form below and we will contact you shortly.
OptiCept will launch independent sustainability testing in the UK for cut flowers in September.
Increasing sustainability AND sales in the flower industry with OptiBoost Sustainability is not a cost for the flower industry – actually, it’s quite the opposite
The commercial evaluation of OptiBoost for cut flowers roses with a Swedish supermarket chain resulted in an increase in sales of 36% and waste was reduced by half.
During autumn of 2021, extensive evaluations of the OptiBoost technology were carried out together with APH and Dagab including 200 grocery stores, results that now lead to Dagab choosing to treat all its roses with OptiBoost.
The team saw great interest for the OptiBoost technology for cut flowers at Floriexpo 2022.
OptiBoost have a significant impact on sales and sustainability in retail.
OptiCept offre soluzioni innovative per le industrie alimentari e vegetali per migliorare la qualità, le prestazioni e ridurre gli sprechi.
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