Floriexpo is North America’s Largest B2B Event Exclusively For Floral and the 2022 edition was held at Miami Beach Convention Center. Floriexpo unites floral category vendors with mass-market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers, and more. A perfect fit for OptiBoost and our technology.
We wanted to check the pulse on the US market, are the ready for innovative solutions for improving the vase-life of cut flowers and reducing waste? Ready to explore new ways on how the floral industry could reduce its footprint on this world? The answer is: Yes!
During the event, we met several prominent players in the business, recognized the challenge, and were fascinated by the OptiBoost technology.
At the same time, we were impressed with the complex system built up by many of these companies and their strive to streamline the supply chain.
We see great potential for OptiBoost in North America, now the question is, who will be the first pioneer on the continent? We’ll know soon enough.
Below are some images of some of the great people we got to meet.
The OptiBoost booth was designed to raise awareness of how much cut-flowers are wasted each week. In this picture Johan Möllerström, Senior Advisor, OptiCept, with Roger Wright of EQR Roses. Read more about the OptiBoost-EQR collaboration here.
With the OptiBoost technology, we contribute to an extended, optimized, and more sustainable Cut Flower Experience. We help growers, wholesalers and retailers boost quality, increase sustainability and improve business.
Learn more about the technology on the official OptiBoost website:
OptiCept will launch independent sustainability testing in the UK for cut flowers in September.