Interview with Ulf Hagman, Executive chariman of OptiCept Technologies by FloralDaily

Ulf Hagman OptiCept

“Our treated roses lead to 50% higher gross profit and 25% lower waste”

FloralDaily highlighted OptiBoost and the great results achieved by treating cut roses at one of Sweden’s largest retail chains. A blind trial was recently conducted where 100 selected stores sold OptiBoost treated roses. In comparison, these stores increased their sales of cut roses by 20% and significantly reduced waste due to the improved durability of the roses. Click the link below to get to the full article in FloralDaily. 

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