The pomegranate tree or shrub is a hard-headed one. Extremely long-lived, with some specimens surviving for 200 years. Perhaps the tree’s own ability for longevity has something to do with the many health benefits that the fruits contain.

Pomegranate contains over 100 phytochemicals and has 3 times more antioxidants than red wine and green tea.

Pomegranate juice has long been a popular drink in Europe and the Middle East, nowadays also widely distributed in the United States and Canada.

Global distribution means challenges when it comes to shelf-life, extending it often means pasteurization – giving the juice a longer life span but also destroying much of its rich content. The antioxidants and vitamins are degraded during processing and pasteurization.

Treating pomegranate juice with juiceCEPT® erases this dilemma.

Watch the video with OptiCepts senior process engineer, Ivo Achu Nges, explaining the results made in the lab!