oatCEPT – A True Game-changer
oatCEPT provides enhanced foaming ability, emulsion stability and reduced need for added enzymes in oat milk.
The next step will be to analyse the currently industrially produced product to confirm the positive influence of the oatCEPT in the process. Results of this analysis are expected this summer. Once the positive outcome has been confirmed, oatCEPT will be launched commercially.
Oat Milk – A Promising Market
The global oat milk market is expected to grow by 14.2% from 2020 to 2028.
Health-conscious consumers and a rising vegan population make the oat milk market a very promising market in the near future. The demand for plant-based milk has benefitted the production of oat milk. Oat milk is allergic-free and comes with several health benefits.
Growing cases of lactose intolerance and milk allergies are major factors for the growing significance of oat milk. Oat milk contains a lot of valuable fibers and vitamins, such as beta-glucan. This fiber can lower blood levels of cholesterol, which in its turn reduces the risk of heart disease. Vitamins that oat milk can provide are vitamin B, iron, calcium, and minerals like magnesium, manganese, phosphorus, zinc, and copper.
Oat milk is popular among younger generations and has found its way into cafés. Many baristas prefer oat milk because of its good foaming ability.
The customer buying behaviour changed over the last decades with the aim to support animal protection. Furthermore, oat milk being rich in protein also attracts people interested in workout.
Overall, with the population growing more concious for nutritious food and an immune health system, oat milk has replaced animal milk for many people and will continue doing so in the near future.
The largest revenue share in 2020 was held by the Asia Pacific.
Health, environmental and ethical factors contribute to the growth of the oat milk market. Oats being much more sustainable than almond, soy and coconut for instance strengthens the position of oat milk on the market. Compared to animal milk, the shelf life of oat milk is much longer, which is a great advantage as well.
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