Global distribution often means challenges when it comes to shelf-life. Extending shelf-life often means pasteurization – giving the juice a longer life span but also destroying much of its rich content. The antioxidants and vitamins are degraded during processing and pasteurization. Treating juice with juiceCEPT® shows outstanding results. CEPT® is a patented technology developed by the Swedish company OptiCept Technologies. CEPT® stands for Closed Environment Pulsed Electric Field Treatment. It is a method developed to process biomass such as food and other products. CEPT® is a sustainable and eco-friendly method since it reduces organic waste, extends shelf-life and enhances and preserves the quality of the product in question. The technology has proven very effective for the treatment of juices. The juiceCEPT® deploys a technology for juice production that improves the yield and the quality of an extracted juice from fruits, berries and vegetables. The treatment is continuous and easy to retrofit into existing juices’ extraction lines.