Increasing sales and reducing waste of cut roses
The commercial evaluation of OptiBoost for cut flowers roses with a Swedish supermarket chain resulted in an increase in sales of 36% and waste was reduced by half.
OptiCept et Syngenta, have co-operated on developing the OptiBoost system for cut flowers and cuttings over the last few years.
The OptiBoost technology is based on vacuum infusion and replaces parts of the air in the leaves with a special nutrition solution. Impregnating the leaves, and they, therefore, stay much longer on the vase.
Now, OptiCept and Syngenta Seeds are teaming up alongside Prebona to launch the OptiBoost application on a global scale.
Syngenta is no stranger to the flower industry, a strong position within le agriculture and horticulture industry. Le company has 49 000 employees in more than 100 countries et sales of 23 billion USD.
Prebona, the third party in the agreement is le Swedish material technology company that has been involved in developing the liquid used in our method.
Global sales work is scheduled to begin in January 2022. OptiCept is responsible for the development and delivery of the technology and methodology, Syngenta seeds for the operational sales and marketing work, and Prebona for the manufacture and distribution of the patented nutrient fluid.
We are very pleased to see the strong results achieved with OptiBoost during the test period on the Swedish market. We know that the method works and are now recruiting experts in cut flowers to support our global sales organization. It is with great pleasure that we now take the next step in our partnership – to launch OptiBoost in the global market, ” says Josef Fischer, Global Innovation Manager, Syngenta.
Prioritizing sustainability doesn’t have to be a cost, rather it is a great selling point that leads to higher customer satisfaction. With OptiBoost our goal is to make the flower industry more sustainable, from transportation to waste and energy savings.
The commercial evaluation of OptiBoost for cut flowers roses with a Swedish supermarket chain resulted in an increase in sales of 36% and waste was reduced by half.
OptiBoost initiates collaboration with Porta Nova OptiCept Technologies has entered into an agreement with the Dutch company Porta Nova. The agreement applies to the evaluation
OptiCept delivers innovative solutions for Food & Plant Industries to improve quality, performance & reduce waste.
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